M. Ircham Mansyur plays an important role in shaping and strengthening PT Alita Praya Mitra’s product positioning and market approach as Head of Product Marketing Management. With a strong focus on aligning technology solutions with market needs, he leads initiatives that support product strategy, value communication, and business growth across Alita’s evolving digital solutions portfolio. His leadership combines product insight with commercial understanding, helping bridge technical capabilities and customer expectations to ensure Alita delivers relevant, scalable, and impactful solutions. Through a strategic and market-driven approach, he contributes to strengthening Alita’s competitiveness in an increasingly dynamic digital and technology landscape.

With more than 15 years of experience at PT Alita Praya Mitra, Ircham has developed deep expertise in product marketing, product management, and product leadership. Throughout his career, he has been actively involved in supporting the development and positioning of technology solutions that align with industry trends and customer demands. His long-standing experience within the company has given him a comprehensive understanding of Alita’s business ecosystem, enabling him to contribute consistently to the company’s growth and innovation journey.