Rulie Setiadi leads PT Alita Praya Mitra’s revenue strategy with a strong focus on sustainable business growth, market expansion, and long-term customer value creation. As Head of Revenue, he plays a critical role in ensuring the company’s revenue performance by aligning sales strategy, pipeline development, and cross-functional collaboration across the organization. With a leadership approach that is communicative, target-oriented, and collaborative, he emphasizes the importance of delivering integrated end-to-end solutions that respond to the increasingly dynamic and competitive demands of the digital infrastructure and telecommunications industry. Under his leadership perspective, business success is not only defined by products or pricing, but by the ability to consistently deliver meaningful value and trusted partnerships to customers.

With more than 30 years of experience primarily in sales and marketing, Rulie has developed extensive expertise in driving commercial growth and navigating evolving market landscapes. Throughout his career, he has built a strong reputation for combining strategic business insight with execution excellence, particularly in industries shaped by accelerating digitalization and rising connectivity demands. Guided by values of integrity, responsibility, teamwork, and commitment, he continues to contribute to Alita’s mission of enabling sustainable business growth while strengthening the company’s position in Indonesia’s evolving digital ecosystem.