M. Ircham Mansyur plays a key role in shaping PT Alita Praya Mitra’s product positioning and market strategy as Head of Product Marketing Management. He leads initiatives focused on product strategy, value communication, and market alignment, ensuring Alita’s technology solutions address evolving customer needs and business challenges. By combining product expertise with commercial insight, he helps bridge technical capabilities and market expectations, supporting Alita’s growth and competitiveness in the digital technology landscape.

With more than 15 years of experience at Alita, Ircham has built extensive expertise in product marketing, product management, and solution positioning. Throughout his career, he has contributed to the development and commercialization of technology solutions that align with industry trends and customer demands. His deep understanding of Alita’s business ecosystem enables him to drive innovation, strengthen market relevance, and support the company’s long-term growth through customer-centric product strategies.