Choose Wisely: Distorted Or Distorted?
In today’s
technological era, companies that have been around for decades are vulnerable
to the disruption that can come from anywhere. One field of work can be lost
and replaced by technology, but on the other hand, plenty un-consideration as a
job before.
If we used to do
things in a reasonably good range in the past, now we can’t. We’re going to
die. In an interconnected world, where everyone shares a perfect performance,
all that’s left is humans with creativity, innovation, imagination, emotions,
and ethics.
In today’s
digital era, the world is experiencing swift and dynamic changes.
Digitalization causes distortion. The choice remains whether we are distorted
or distorted. Based on IDC, IBM, and Google reports, digitalization changes
support four pillars, namely CAMS, which stands for Cloud, Analytics, Mobility,
and Social.
The first pillar, Cloud
This technology
enables everyone to share confidential and secure information and build new
capabilities to work efficiently. Adopting cloud technology allows humans to
work together even though they are in far different places simultaneously
through collaboration.
The second pillar, Analytics
Big data has
become very important in empowering the power of data and information to
understand behavior and context. Big data is used to make decisions that are
more accurate, fast, simple, and affordable. Analytics is a gold mine for
marketers in carrying out targeted and segmented promotions. The goal is to
achieve an increase in sales and a decrease in churn.
The third pillar, Mobility
Through mobile
devices, everyone can work productively and flexibly wherever they are. You too
may be one of the people who have felt that ease.
The fourth pillar, Social Media
Social media has
become a necessity that everyone must own. For businesses, social media can
create stronger brand relationships in helping to build community, increasing
credibility. Social media can provide a productivity increase of up to 25%.
Amid the abundance of information, recommendations, stories, interactions,
relationships, and collaboration through social media will be elements that
determine the success story of a product.
CAMS enables
anyone to disrupt a business. Just as the cloud can transform a business in
hardware or servers, analytics transforms marketing consultants and strategies.
Meanwhile, mobility changed the computer or PC business, and social media
changed the telecommunications business.
Changes in the
digitalization of this world will undoubtedly impact the development of the ICT
world in Indonesia.
* This paper is a reference from Indra Utoyo’s Silicon Valley
Mindset Book.
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